The Dodge Journey exited the scene silently, without much attention or a sense of loss from many people. Similarly, the Dodge Durango was almost headed for a quiet departure, but Stellantis decided to extend its lifespan. Originally one of the pioneering three-row unibody crossover SUVs, the Durango is set to undergo a transformation.
After this news came out, the speculations about the 2024 Dodge Durango started. Today, we will discuss rumors regarding the potential release of this model, as well as some official information regarding Durango.
Will the 2024 Dodge Durango Go Back to Its Roots?
Many overlook the fact that the initial pair of Durango generations were designed as truck-based, body-on-frame SUVs. Only with its third iteration did the vehicle transition to a unibody build.
When you take into consideration the introduction of the Jeep Wagoneer and Grand Wagoneer in the Stellantis lineup, it seems the 2024 Durango is set to go back to its foundation design elements, although nothing has been confirmed just yet.
However, considering the previous iteration and the history of the Durango series, it is expected that the new version of the vehicle should be a larger, more lavish, and highly-capable full-size SUV.
Are There Any Indications About the Pricing?
At present, the pair of full-sized SUVs from Jeep are the sole offerings from Stellantis in this category. These Jeeps boast top-notch amenities, high-end finishes, and state-of-the-art gear, but they come with a hefty price tag.
According to Dodge, there’s ample opportunity for a more budget-friendly full-size SUV that can rival vehicles like the Chevrolet Tahoe, Ford Expedition, and Toyota Sequoia. While these competing SUVs typically have starting prices around $50,000, the duo of Jeep Wagoneers are significantly pricier. This opens up a niche that the new Durango could potentially fill.
Why is It Logical for the 2024 Dodge Durango to Shift Towards a More Premium Market?
The Dodge marque is broadening its horizons, preparing to introduce an array of hybrid, plug-in hybrid, and all-electric vehicles in the coming years. While there’s speculation that the Durango could adopt a hybrid engine at some point, the brand’s current hybrid offering is the Hornet.
This compact SUV provides Dodge with a foundation for crafting a series of electrified SUVs, positioning them to vie with competitors already offering similar green options.
Incorporating the Hornet as the Durango ascends to a more luxurious tier is a logical strategy that the company might ultimately incorporate. Though the Hornet is a fresh entry that may take time for the market to fully embrace, the potential new model of Durango might outshine its previous iterations.
It is to be expected that the upcoming 2024 Durango will boast enhanced capabilities and a richer set of features, aiming to attract those in the market for a full-sized SUV with a recognized name. However, nothing is confirmed, and only time will tell if we are right about it.
Stellantis might bring a new breath of fresh air to the Durango line, but so far, there is no official information. We constantly update our articles regarding the upcoming vehicle models, so stay tuned, as we will refresh our content as soon as Dodge releases official publication regarding the new entry in the Durango line.