The only constant thing in the fashion and beauty industry is change. You will see that trends that appear are there for some time before they are changed. Since the technology is evolving at an unprecedented pace, and sometimes it is quite hard to stay updated. At the same time, we can see that the economy is not in the best of shape is not that good. Therefore, the industry must seek alternatives that will knock down the costs.
Fortunately, numerous elements can contribute to these trends. For instance, we can see that there numerous factors, especially when it comes to packaging. Packaging is among the most important elements that require your attention, and companies should invest a lot of time and resources. If you are interested in taking a look at some solid options, be sure to check here for info.
Today, we want to talk about some packaging tips and tricks that can help you get an original idea.
Hyper Contrast
The first tip we want to shine a light upon is hyper-contrast. We are talking about a trend that will be a major part of the industry in 2024. We are talking about something that became possible with the introduction of modern technology. The best way to describe this one is to say that it is the equivalent of dopamine dressing.
What does this mean? We are talking about the practice of finding joy in choosing wear. So, you can understand how impactful this trend has become. The aesthetics are there to attract potential customers.
Imagine the situation where you are about to buy a gift for someone, and you are about to use this package. It would certainly make an instant positive impact. The same can be said about packing cosmetics. We all know women are creatures that focus on aesthetics; therefore, this packaging is a good idea.
Minimalistic Design
Minimalistic design is ever-lasting; we can all agree on that. In the cosmetics industry, this concept even has its term, minimalism. One of the results of this trend is that customers will approach the counters with more confidence. The reason is quite simple: everyone is interested in a product that is financially sustainable and will not indicate financial capabilities.
At the same time, we can see that minimalistic design is one of the major reasons why it is possible to reduce access costs. Therefore, all the brands that haven’t utilized this concept should consider doing so. As you will agree, minimalistic is not a definite term, meaning, it can indicate a lot of different things.
That is why it can be quite a challenge to find the right balance for many. But the most important traits are the packaging being clean and simplistic in design. Another thing you should take into consideration is that achieving the right balance is not possible without investing a lot of time and effort. Sometimes, simple things require more time to achieve. So, you should utilize the patient approach.
Discreet but Deluxe
Deluxe packages are always popular, but we can see that the trends are somewhat changed from what they were usually when it comes to this concept. For instance, adding a bit of discretion can lead you a long way. Think about it, we live in an era where everyone is looking for attention. Therefore, something that offers both luxury in terms of aesthetics, but discreetly can be just the combination that will help your brand grow.
Sustainability
The next factor that requires your attention is sustainability. If you know that customers are interested in reusable and recyclable packages more than anything else today, then it is safe to say that you should pay attention to this factor. If you search online, you will find that more than 75% of brands out there were able to utilize this approach, which means they provide customers with sustainable package commitments.
The question of sustainability is more relevant today than ever in history. We are witnessing massive changes in the global economy because of it. So, there is no reason why the cosmetic industry should be an exception to this rule. If you conduct research, you will see that it was one of the pioneers when it comes to this trend. Now that we know what this is, how does it translate to everyday packaging?
The manifestation of sustainability, as you can presume, revolves around choosing the right materials. The most popular materials of this sort are paper, silicone, and bamboo. Sure, some other variants might be considered eco-friendly and sustainable, but these three are the most popular ones at the moment. The reason is quite simple: recycling these is straightforward.
Logo is Crucial
The last tip we want to talk about is, of course, the logo. Many would find it strange to mention the logo when we are talking solely about the package, but hear us out. The logo is telling the story about your brand in a second. People will associate it with the products they’ve purchased already. Therefore, you should find a way to include it in your packaging, but not just insert it plainly and simply.
A good option would be to find a way to use the colors of your logo on the package. Besides that, if your logo allows it, you should find a way to make the whole package in its shape. Sure, this can be quite a challenge, borderline impossible, for many brands. Still, we truly believe this is one of the most efficient ways to combine both packaging and logo. Your customers will appreciate it.
Closing Thoughts
As you can see, packaging is quite a versatile thing, and there are countless options you can utilize to find the perfect one for you. Here, you can find a couple of tips that can be quite useful in deciding what concept you will utilize in the long run.
