Two Minneapolis women have opened a new boutique specializing in beauty and wellness products in South Uptown.
The Beauty Lounge, a new venture from Toi Cage and Raashida Shelton, opened in early October in the former Bryant Community Room space at 36th & Bryant.
Shelton, a full-time real estate agent, sells her curated collection of beauty products, decor and accessories.
Cage makes essential oils and soaps. Most of her creations are known as Yoni products and are used to promote vaginal health using natural ingredients like olive oil, coconut oil and Vitamin E under her brand Sunflower Queen. The products are intended to improve hygiene and confidence, she said.
“I’m promoting women to feel great and beautiful during intimacy,” Cage said.
Shelton said it was important to create a store where Black women can buy products suited for their beauty needs, which she said isn’t always easy to find in the Twin Cities.
“We have lacked products for our type of skin,” Shelton said.
Cage and Shelton met each other on a networking page for Black business owners and developed a quick bond and a shared vision for a retail space. Shelton was looking at the old community room at 36th & Bryant, a space Cage had previously toured on her own.
Shelton, who lives nearby in Whittier, said she was attracted to the South Uptown area for its diverse demographics and old-school neighborhood feel.
The two signed a lease in August and began updating the space to meet their needs. As the pandemic continued into the fall, they made the decision to officially open Oct. 1.
“We took that leap of faith,” Shelton said.
They hope the Beauty Lounge will become a destination shop in the area where women find unique, valuable products and feel comfortable.
“I want to create a space where all are welcome and your wellness and beauty needs are met,” Shelton said.
The Beauty Lounge
3554 Bryant Ave.