Hell Bent Fitness expands on Nicollet

A new mural at the expanded Hell Bent Fitness on Nicollet. Submitted photo

Hell Bent Fitness is expanding to take on the former Tower Games footprint two doors down at 4807 Nicollet Ave. The expansion provides more gym space for kids.

HB Fitness_1Jill Loesch is a Minneapolis parent and elementary educator who founded the studio with her husband Jason. She said that as kids develop and build muscle memory, it’s important they understand how their bodies work and how to use correct form. It’s particularly important for kids who participate in sports year-round, she said.

“They’re not getting the proper conditioning,” she said. “Kids are having many more injuries that you typically see in adults.”

Hell Bent instructors don’t focus on being the fastest. Instead, they focus on pushing to the end and setting personal challenges. With kids facing busy schedules and many responsibilities, Loesch wants to make sure kids have fun and can handle pressure of not being the best.

“So much in life is really 90 percent mental,” Loesch said. “What are we doing to help build mental capacity, especially in young kids?”

In the fall, Loesch and former Vikings cheerleader Annalisa Strohschein will offer a six-week class combining dance and fitness. Another trainer will teach Olympic lifting to small groups of kids. And for adult women, a six-week Little Black Dress project offers unlimited class access and special sessions covering grocery lists and recipes.

“At the end of the program, we go out in a little black dress and celebrate,” Loesch said.