Bull Run Coffee is rebranding as Vicinity Coffee with no change in ownership.
Owner Brent Ringate explained that he changed the name to avoid market confusion with Bull Run Roasting, a company that he and his brother previously owned that is independent of the coffee shop.
He said he decided to choose a new name to ensure full control and ownership of the coffee bar’s brand.
“We were trying to figure out something that represented what we are and what we’re about,” he said. “Everything kept coming back to community.”