Constance De Dios considers herself a therapist as well as a hairstylist at 5742 Nicollet Ave. She’s not afraid of a few tears from customers.
“I feel like my gift is being able to help people and listen to them,” she said.
She volunteers her time visiting customers in wheelchairs who prefer haircuts at home. She sponsors a local Latino soccer team. She gives kids rocker hairstyles at the annual Tot Rocks event in Windom. She partners with the Jeremiah Program to serve single moms.
“I was put on Earth for a purpose, and my purpose is to help people,” she said.
De Dios previously worked at salons including Great Clips and Sport Clips. In addition to hair care, she offers facials and body waxing.
The name “JoVu” originated with the exterior shop sign. Before opening last fall, De Dios found a sign she loved on Craigslist. She couldn’t reuse the former salon’s name — Juvo Salon — so she swapped the letters to JoVu.
De Dios said she wants to create “synergistic beauty,” helping her clients feel great inside and out by the time they leave.
“You get yourself an experience instead of a service,” she said.
For more information, visit JoVu Salon on Facebook.