Joel and Lauren Gryniewski opened Greater Goods with a plan to donate at least 5 percent of proceeds to charity. Now they’re making good on that promise, with their first charitable contribution paying for summer youth scholarships at the Minneapolis College of Art and Design.
Joel said it’s easy to reach the end of a calendar year and decide there isn’t enough money for charitable giving.
“That’s the reason why we wanted to incorporate giving back into the mission statement,” Joel said. “We didn’t want to leave any question for it.”
Greater Goods’ shelves are stocked with Lauren and Joe’s stationery brands. One birthday greeting says: “You’re king for a day! But a nerd for a lifetime.” Another greeting reads: “What would I do without you? Drink a lot less, for one.”
Fun fact: Actress Jessica Biel bought a couple cards last year while Justin Timberlake performed in town. Joel told her about the neighborhood, and mistakenly called her Jessica Alba.
A portion of Greater Goods’ proceeds in 2015 will go to St. Stephen’s Human Services.
Store photo by Canary Grey Photography