The doughnuts have sold out as early as 9:30 a.m. at Bogart’s Doughnut Co., a fact that customer after customer learned in the shop’s first week at 904 W. 36th St.
Early closing times are just fine for Anne Rucker, who makes the dough in a 20-hour process and fries it early in the morning, arriving at the shop at 3:30 a.m. She’s aiming to consistently sell out by noon for the freshest taste.
“[Otherwise] it’s not going to taste as good, I don’t want to give people old doughnuts,” she said.
Rucker’s farmers market-tested doughnuts ($2 with a hole, $3 without) include nutella-filled and brown butter-glazed brioche. Her new creations include the Pershing, a cinnamon roll-inspired doughnut.
She sells Roundtable coffee in cups designed by Jeff Holmberg, also a designer for Dogwood Coffee Co., Natedogs and Parka.
The shops opens at 6:30 a.m. Tuesday thru Friday, and 7:30 a.m. Saturday and Sunday.