Southwest Journal to stop publishing at end of year

This story was updated on Oct. 26.

It is with heavy hearts that we announce that, like many other community businesses, the Southwest Journal has been impacted by the pandemic. Our advertising sales are down this year and this latest decline follows a years-long loss in newspaper revenue. An additional factor in our decision to stop publishing is that we are ready to retire.

For these reasons, the Dec. 17 issue will be our final publication.

We have proudly served our community for over 30 years, building a 32,000-circulation newspaper from our Linden Hills kitchen in 1990, with the help of numerous Twin Cities journalists, artists, photographers, editors, administrative assistants and salespeople. The paper has always been free and home delivered, thanks to our advertisers, who have supported our model of community journalism for over three decades.

We have been trying to sell the Southwest Journal, along with our magazines, Minnesota Parent and Minnesota Good Age, for over a year. We were hopeful that we had found a buyer, but the deal, which was scheduled to close in March of this year, was called off due to COVID-19.

We are extremely grateful to the dedicated readers who answered our call for donations and sent money over the past six months. Your letters lifted our spirits more than we can tell you. We also received a Paycheck Protection Program loan that got us through several months of expenses, but is running out.

The Southwest Journal is being offered for sale and we would be happy to find a buyer who loves print as we do. Please contact our broker at Sunbelt Companies, Peggy DeMuse, at 651-288-1627, or via email at [email protected]. 

After this issue, we will no longer employ full-time reporters. This is the first time in our history that we will use only freelancers to report the news of Southwest Minneapolis. It’s a difficult decision and one we must make. We will continue with our full-time editor, Zac Farber, our longtime creative director, Valerie Moe, our stalwart distribution manager, Marlo Johnson, and our salesperson, Owen Davis. We are grateful to have such dedicated employees through this difficult transition.

— Janis Hall and Terry Gahan