Founder of I AM MPLS reaches out to laid-off Target employees

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Sarah Edwards — the creator of the “I AM MPLS!” fashion/variety show celebrating the city’s creative stars — is lending a hand to people impacted by the Target layoffs.

She is posting photos and bios of laid-off Target workers on the I AM MPLS Facebook page in hopes of helping them land new jobs.

She has also started the social media hashtag #NowThreadingTalent for companies to promote openings and job seekers to post resumes.

Edwards said she’s already heard from hundreds of people, both job seekers and businesses looking to promote openings. So far, she’s posted about a dozen former Target workers’ photos and bios on her Facebook pages — employees that worked in merchandising, strategic communications, marketing and design, among other departments. 

Recruiters representing a variety of local businesses, including Luther Automotive, IT firms and Sleep Number, among many others, have also started posting openings on her Facebook page.

“I hope we can shine some positive light on the situation, and make people feel hopeful,” she said.

In a bold move to fuel growth and reduce inefficiencies, Target Corp. laid off 1,700 people at its headquarters Tuesday and announced it would permanently close another 1,400 positions. Now the corporation employs about 10,000 people in the Twin Cities.

Edwards said she hopes she inspires other people to think creatively about how they can help people looking for work.

Companies are also turning to social media using the hashtag #mnjobsearch to promote openings that might be attractive to former Target employees and other professionals looking for jobs.