Meet Minneapolis says 2014 was record year for hospitality sector

Meet Minneapolis is celebrating 2014 as the best year ever for the hospitality sector in Minneapolis.

The city had record highs for hosted events, hotel occupancy and average daily hotel rates, among other things, according to the organization, which promotes the city as a destination for conventions and events.

Community leaders also landed the 2018 Super Bowl and 2019 NCAA Men’s Final Four in 2014.

The city secured nearly 504,000 future hotel room bookings for meetings and conventions, 71,000 room bookings for leisure trips, more than $1.5 million in sponsorship revenue and $16.6 million in revenue at the Minneapolis Convention Center in 2014 — the highest revenue in the facility’s history, according to Meet Minneapolis.

Minneapolis also hosted a record 534 meetings and conventions last year with the city’s annual hotel occupancy at 72 percent.  The annual average daily rate for hotel rooms was $148.

The city’s leisure and hospitality sector employs about 31,000 people.

Melvin Tennant, president and CEO of Meet Minneapolis, said the hospitality sector’s numbers “are the envy of other cities.”

“It’s also important to note that the ground work for all of this was laid years ago,” he said. “Not only has the addition of the New Minnesota Stadium, under construction and set to open in 2016, helped to attract business to the area, but also the continued infrastructure improvements like the METRO Green Line, which began light rail service between downtown Minneapolis and Saint Paul in June 2014, and the many millions of dollars in hotel renovations. Additionally, planned renovations of Nicollet Mall and Target Center attract favor from groups booking future meetings and conventions in the city.”