Give to the Max Day set for Nov. 14


Minnesotans will give to the max for their fifth year Nov. 14.

The 24-hour giving marathon, Give to the Max Day, will be held in an effort to raise money for nonprofits and school across the state.

“Give to the Max Day has truly become a tradition for many people across the state and an invaluable resource for thousands of organizations. It’s a fun way to make a huge difference for Minnesota’s nonprofits and schools,” said Dana Nelson, executive director of GiveMN, in a prepared statement. “It’s so easy for people to participate by donating using a mobile device or scheduling a donation prior to the event. The toughest part is figuring out what organizations to support.”

GiveMN, the day’s producer, is a Minnesota nonprofit dedicated to transforming the way people can give back to the community. On Give to the Max Day, GiveMN markets opportunities for Minnesotans to connect and give to the causes they care about, allowing donors to choose where their money goes, with a minimum donation of $10.

“This is a wonderful time to engage new donors in making a difference by helping them learn more about the organizations in their communities,” said Jana Shogren, executive director for Bridges of Hope, a faith-based community improvement organization headquartered in Brainerd.

In 2012, Give to the Max Day raised more than $16.3 million with the help of 53,000 donors, including K-12 public schools. Since its start in 2009, GiveMN has raised more than $75 million.

New additions to this year’s Give to the Max Day include five “power hours” designed to bolster giving in each category; a “Great Minnesota” leaderboard category, where organizations at the top of each leaderboard are eligible for prize money; and a campaign party held at the Mall of America, including performances from local arts organizations.

People Serving People, a Minnesota family-focused shelter will also partner with GiveMN and 89.3 The Current to put on the second annual Sounds Like Home concert. The 7 p.m. concert, featuring local artists Astronautalis, Night Moves, Fort Wilson Riot ad Strange Names will wrap up the day at The Triple Rock Social Club.

Proceeds from the Sounds Like Home concert will go fund People Serving People’s programming, in an effort to move families from homelessness and into self-sufficiency. For more than 30 years, the organization has provided new opportunities for homeless families, with emergency housing and community services available.

“We are very excited about this partnership,” said Daniel Gumnit, CEO of People Serving People. “GiveMN is a great organization and their annual Give to the Max Day is an important event for all Minnesota nonprofits. We look forward to working with them and are happy to provide this capstone event to the day.”

GiveMN is powered by Razoo, a San Francisco- and Washington D.C.-based venture-funded social enterprise committed to meaningful giving. Razoo also powers other giving days throughout the year, including Giving Tuesday on Dec. 3 and others across the country.

Annie Michaelson is studying journalism at the University of Minnesota.