Now open in Bryn Mawr: Honeyshine

BRYN MAWR — Selling jewelry, vases, candles, ties, pillows and an assortment of other gifty items, Honeyshine is now open at 414 Penn Ave. S.

Owners Adam Braun and Daisy Mitchell describe Honeyshine’s mission as seeking out new designs and bringing them together with vintage and consignment finds to create a collection of unique objects.

Braun said his store’s concept was inspired by similar design-focused vintage shops he frequented in Brooklyn while living in the Big Apple.

“We’re trying to bring things from smaller designers, bring things to Minneapolis that don’t exist here already,” he said, adding that the shop will also feature and sell the work of local artists.

Braun and Mitchell originally wanted to open a restaurant in Bryn Mawr — “the neighborhood is in desperate need of a restaurant,” Braun, a Bryn Mawr resident, said — but with each of them raising young families, they concluded restaurant hours would be too much to handle.

So they resorted to the backup plan. Mitchell had long wanted to open up a home furnishing store, and Braun’s wife helped her flesh out the concept to include all the other eclectic items that now housed at Honeyshine.

Braun, for his part, is thrilled to be the newest entrepreneur in his home neighborhood.

“Uptown felt too big for us,” he said. “We wanted something that had a funkier feel to it, and Bryn Mawr is on the edge of the city in a really good way.”

A weekend-long grand opening celebration is slated for November 4-6. For more information, check out Honeyshine’s website at honeyshine.net.

— Reach Aaron Rupar at arupar@mnpubs.com. On Twitter at @atruparJournals.