WINDOM — Southwest beer fans, rejoice — Northern Brewer is opening a homebrew supply store in Windom this fall.
On June 21, company management finalized a deal to purchase a commercial building at 6021 Lyndale Ave. S. A redesign concept has already been completed and reconstruction of the site will begin soon.
The Minneapolis store should be around 4,000 square feet and will have ample off-street parking. 6021 Lyndale used to be the home of Über Outlet (now located at 6015 Lyndale Ave. S.), but the space has been vacant for at least a year since that company moved down the street.
Jake Keeler, marketing director for Northern Brewer, said the existing building will receive a “pretty significant facelift” but won’t be demolished. The interior will be extensively renovated.
Founded in St. Paul in 1993, Northern Brewer rode the burgeoning craft beer wave from humble origins into one of the upper Midwest’s preeminent homebrew brands.
In addition to the Grand Ave. store in the capital city, seven years ago Northern Brewer rented a large warehouse space in Roseville that serves as its headquarters. In 2009, the company expanded into Wisconsin with a retail store in Milwaukee.
With strong demand for their products and services in the West Metro, the company decided the time is right for an expansion into Minneapolis.
“We love Grand Avenue, and it was important to us to find something in a similar neighborhood,” Keeler said. “With the new store being near Highway 62 and (Interstate 35-W), it’ll be really convenient for people coming from all directions.”
In addition to selling the expected array of beer and wine starter and recipe kits, ingredients (like malt extracts, hops and yeast) and equipment, Northern Brewer plans to offer an array of brewing classes from the Minneapolis location. In fact, Keeler said having the space to install a large classroom and demo area was perhaps the most appealing aspect of the 6021 Lyndale property.
In a press release, a company rep wrote: “St. Paul will always be the heart of our company; Milwaukee will always be our second home; and our new flagship at 6021 Lyndale will become the template for all our future retail stores and will serve as a blueprint for bringing the Northern Brewer experience in person to more communities in the years to come.”
For more information, check out Northern Brewer’s website at northernbrewer.com.