After years of hearing about prospective patrons roaming down Hennepin Avenue South in a futile attempt to find his tattoo and piercing parlor, Steve Willett is moving his business to where folks have expected him to be all along.
Unusual Expressions Tattoo and Piercing is now at 2325 Hennepin Ave. S. in the Wedge after more than a half-decade at 2408 Hennepin Ave. E.
“People would use Google Maps to find our location, but they would leave out the ‘East’,” Willett, the president of Unusual Expressions, said. “So they would end up wandering around Uptown trying to find us because that’s where Google Maps sent them.”
Willett has been working as a tattoo artist since the late 1970s. He describes himself as a “broad-based” artist with a particular knack for portraits, re-works of old tattoos and permanent make-up.
He’ll be joined at the new location by four other tattoo artists and a full-time piercer. A couple of the tattoo artists are relatively new to the craft, while the other two “are higher end artists that are almost as good as I am,” Willett said.
Willett said he’s had his eye on the 2325 Hennepin spot for a long time, but it took nearly two years to hammer out a lease agreement with the property owner.
“It’s been a battle, but personally I think we’ve got the best location in town,” he said, adding that he anticipates much more walk-in business at the new spot than Unusual Expressions was used to during the East Hennepin days.
Unusual Expressions is currently open daily from 10 a.m. to 10 p.m. For more information, check out the parlor’s website at www.unusualexpressions.com.