Community event planned to bring attention to Tangletown businesses

Tangletown businesses will join together to host a cooperative event in the hopes of bringing a budding area to the community’s attention.

Jane Elias’ Simply Jane Studio, an art haven located at the corner of South Nicollet Avenue and West 48th Street, is one of a handful of new businesses in Tangletown to open up in the last year.

Many of those new and unique businesses are still relatively unknown among neighborhood residents, Elias said.

That’s why she decided to organize the Feb. 23 “48th and Nicollet: Celebrating Community Event.” It’s scheduled to take place from 10 a.m. to 8 p.m. and at least 10 local businesses are set to take part.

As guests arrive at one of the participating businesses, they will be given a “treasure map.” The map encourages curious customers to pay a visit to the other local merchants and take advantage of store services or goods for free or at a reduced price, hopefully converting them into loyal patrons, business owners said.

Guests can try out the services offered by a number of new Tangletown staples; ballroom dancing lessons at Let’s Dance Tonight studio, hair styling and manicures by the East 42nd Street Salon or some gluten-free snacks from Madwoman Foods.

Simply Jane Studio will offer free painting sessions to visitors and also host the local sounds of solo folk artists Brad McLemore and Diane Jarvi.

Since Elias moved into the empty storefront last October – previously a blighted part of Tangletown – she said she has received much positive feedback from residents, crediting her and other new businesses for breathing new life into the area.

“When I moved in there, there were five places for rent,” Elias said, adding that most of those vacancies have been filled in the last six months.
“People come in and they are so thrilled… that where there was nothing before is now something unique and shining.”