City eyeing new logo

In its Oct. 5 meeting, the City Council voted to move forward with plans to research and develop a new logo and brand identity for the city.

City officials want to have a new logo in time for the city’s sesquicentennial celebration next summer. Council Member Robert Lilligren (6th Ward) said city money will not be spent on hiring a firm to develop a new brand identity. The city plans to put together a group of creative professionals who will do the work for free.

“We will be relying on the city’s robust design community,” Lilligren said.

The city’s communications department will also be working on the new brand identity and will look into what other cities are doing, the possibility of securing a new website address for the city, and the process for securing the copyright to the city’s new logo.