STYLEDLIFE aims to update your wardrobe with new andvintage accessories
According to fashion business veteran Kevin Quinn, Downtown residents don’t need any more clothes. They just need to know how to create a new wardrobe out of the clothes they have. He says they can do that simply by adding accessories such as belts, handbags and ties.
Quinn, who’s been in the fashion industry for 20 years, rejects as dated the message that people need new clothes every season. He says sometimes all it takes to make an outfit work is something as small and affordable as a belt.
“People have clothes,” Quinn said. “They just need something to make it come together. A belt can transform an entire look.”
Quinn, a Minnesota native and former fashion director at Nordstrom’s, has come back from spending time on both Coasts, including most recently five years in New York City, to spread his accessorizing message.
He opened STYLEDLIFE in Gaviidae Common on Nicollet Mall this fall.
The accessories boutique carries men’s and women’s wardrobe garnishes such as belts, bags, leather goods, music and much more for both “fashionistas” and those challenged to understand why Brad Pitt doesn’t sport argyle sweaters with flip-flops.
To Quinn, it’s not about what he’s selling, it’s about showing the customer how to wear what he sells — often in very new, creative ways.
“The key is to be able to understand your wardrobe and how to make it work for you,” Quinn said. “There are a million different ways to wear it.”
STYLEDLIFE offers many top-of-the-line, hip brands, such as Dunhill, Kooba, Jack Gomme and Botkier, as well as edgier brands such as Rebel and M0851.
Included in the Dunhill supply of accessories are men’s leather belts ranging from $125 to $265, as well as Dunhill Bulldog Face Cufflinks (an item sold exclusively by STYLEDLIFE).
As in life, half of STYLEDLIFE is aimed at men, while the other half of the chic store is devoted entirely to women.
You can find beautiful, spendy handbags by Almas, Jack Gomme, Kooba, Botkier and Lambertson Truex ranging from a low of about $100 to over $1,000.
Quinn, knowing not everybody can afford some of the hot designer brands, offers affordable vintage accessories as well. He says STYLEDLIFE’s target market is between ages 35 and 65, but he knows about college students struggling for every dime, too.
“We have cool vintage accessories because we know a student just completing the MCAT, for example, is not going to be able to afford $300 cufflinks.”
One quirky feature is the music bar in a back corner. It’s there that you can not only listen on an iPod to the low-key electronica and dance music wafting through the store, but you may purchase the physical CDs as well.
STYLEDLIFE employees are passionate about accessories, says Quinn.
“Our goal is to help Twin Cities residents with their wardrobe,” Quinn said. “Everything in America is about bigger being better — not me. I want to be able to relate to each customer.”
He says he’s not interested in riding the latest fashion waves. He’s much more interested in helping customers find their own individual styles.
For those seeking their own unique style, he offers some advice: “Trust your instincts, stand up tall, and embrace fashion accessories in creative and even unfamiliar ways.”