Experience Southwest // Sharing a piece of our national reach

Authentic. Sustainable. Unique. Original. In southwest Minneapolis, these values have become a distinctive part of our community’s character. They are reflected by southwest Minneapolis businesses through their products and services. These values resonate with people beyond our community so it is no surprise when our local businesses have a broader national audience.  

Here is a small sample of the businesses in southwest that have positioned themselves as authentic and original with a personal touch at both a local and national level — and with a clear point of differentiation.


Custom creations

Joynoëlle is the signature line of Minneapolis-based clothing designer, Joy Teiken. Tucked in her design atelier at 36th & Grand, Joy takes lush and fabulous fabrics to create playful, one-of-a-kind couture designs. After building a loyal customer base in the Twin Cities, Joynoëlle designs have found their way to runway shows in New York City, the red carpet, and have been highlighted on the pages of Women’s Wear Daily.

Animating space

When LOCUS Architecture moved to the Triangle Printing Building at 40th & Lyndale, they brought a passion to create meaningful architecture for clients who care about their spaces. Committed to the neighborhood, they host the monthly (almost) Free Design event and “2×2,” their lecture series that “pairs visionary people who collaborate to make incredible things happen.”

Whether designing residential, worship or public space, LOCUS Architecture’s unique ability to tap into their clients passions has brought them projects in Alaska, Utah, California, Colorado, South Dakota, Missouri, Marin County, and most recently Oaxaca, Mexico.

Building relationships

Shayne Barsness at Style Minneapolis, 45th & Nicollet, carefully curates her assortment and creates beautiful vignettes that inspire. She works with a local upholsterer to transform thrift store finds into upscale treasures, and carries the locally made Heidi Comfort handbags.

As the designer of Shayne & Coco Jewelry, her personal relationships with customers have led to her artfully designed and locally made vintage pieces having a national clientele.

Capturing beauty

The next time a customer in California puts a package of Target paper napkins in their shopping cart, they’ll also be taking home the artistic creativity of local photographer, Liz Banfield located at 48th & Grand.

Whether photographing a wedding, an ad campaign or a magazine spread, national clients call on Liz’s ability of creating beautiful images. The next time you page through Martha Stewart, Real Simple, Town & Country, or Brides, you might just see a little bit of Southwest Minneapolis in the credits.  

An alchemy of taste

The Minneapolis food world was a buzz this week with the announcement of the 2012 James Beard Foundation Award Semifinalists. On the list of semifinalists was Doug Flicker, Piccolo (43rd & Bryant), nominated for Best Chef in the Midwest. Doug has also been featured on Travel Channel’s national cable shows Anthony Bourdain’s “No Reservations” and Andrew Zimmern’s “Bizarre Foods America.”

Sharing expertise

“Don’t Relax. Don’t Settle. Continue to Improve.” This simple statement is Northern Brewer’s commitment to be the best in their industry. They are eager to share their expertise with local customers who seek them out as a one-stop homebrew supply shop.  

Northern Brewer, at 60th & Lyndale, has a national reach through their online sales and sponsorship of the annual National Homebrewers Conference. They also sit on the governing committee of the American Homebrewers Association, with over 28,000 members across the country. That is a lot of southwest Minneapolis influence on a lot of beer.   

There are many southwest businesses that have reached beyond our local community. When a business finds their reach broadening, it always comes down to what makes that business unique — the product, service, marketing, relationships, and expertise. Businesses like these create the connection between the values and trends of our community and those across the country.

Matt Perry is a 20-year East Harriet resident with his wife Karen. A small business owner, Matt is also the president of the Nicollet-East Harriet Business Association, a past president of the neighborhood association and serves on several resident-based City of Minneapolis boards. For more information on southwest business, visit experiencesouthwest.com.