The boutique retailer Prime and Polish is now open at 612 W. 54th St. The shop sells handmade designer pillows, furniture personally rehabbed by the owner, and work from local artists. One artist who lives two blocks away makes burl bowls, which are made from unusual outgrowths on trees.
Owner Jessica Moriarty majored in psychology, but she "fell in love with design again " after taking jobs with interior designers and clothing boutiques.
"I love the boutique retail setting," Moriarty said.
Each week Moriarty places a different item on special, with a percentage of proceeds going to Tubman, a shelter for families in crisis.