Renovations have transformed France 44, which now features a gourmet grocery, cut-to-order cheese counter and deli.
The wine shop is reoriented to provide more tasting counters every Friday and Saturday.
“We’ve had a lot of success with tastings, but it was crowded,” owner Rick Anderson said.
The total number of product SKUs has increased by 10 percent, he said, with more bubbles, rosés and specialty liquors for cocktails.
“Cocktails are such a hit right now,” said Anderson, who said the segment continues to grow year over year due in part to popularity with millennials.
Nose-to-tail butchering takes place downstairs, where Merguez or spicy Luganega sausages are made in-house. Imported European cheeses finish aging in basement coolers so they’re served at the optimal moment.
“Time is of the essence,” Anderson said. “Cheese is a living orgamism.”
Anderson said France 44 pays more than double typical market rates for meats and buys direct from ranchers.
“All the money is going to the rancher, and we know it was ethically raised,” he said. “You create justice through your choices as a consumer.”
A rotating beer roster is on tap and wine is available by the glass. Happy hour is 3 p.m.-6 p.m. Monday thru Saturday.
The business has been family owned and operated since 1959.