As Joan Staveley fished and swam at Lake Harriet, met friends for lunch, and biked home to Tangletown, she became jealous of her son’s ability to throw on swim trunks and a shirt for the day. She, meanwhile, was constantly changing clothes, or appearing as though she had a wet accident.
“I wanted swimwear that’s as easy to put on as the guys have,” she said.
She decided to design versatile swimwear for women — something well put-together, rather than prudish or sexy.
“You never have to change,” she said. “It’s good for moms, and it’s really good for older women.”
She spent two years designing the swimwear, trying it out in the pool and listening to feedback from women. She found Clothier Design Source in St. Paul to manufacture the clothes. The first designs came out in May, and they’re currently available at Cragun’s Resort in Brainerd and at poseidonsdaughter.com.
“I wanted to communicate to girls self-confidence,” she said.
She’s continuing that work with Poseidon’s Daughter, where she wants women to feel confident in their bodies.
“You shouldn’t need therapy to put on a swimsuit,” she said.
Staveley offers free fitting consultations via Skype (she’s shipped swimwear to Germany) as well as in-home visits.
Open houses featuring a 20 percent discount are June 20, 21, 26 and 27 from 3-8 p.m. at 4627 Nicollet Ave.