When Heather Bray and Jodi Ayres opened The Lowbrow, they decided not to spend any money on advertising. Instead, they wanted to invest in the community.
“It’s a mindful way to spend money,” Bray said. “People who choose to live in South Minneapolis are really community-minded people.”
Giving back is routine for the owners — a local family recently thanked The Lowbrow on Facebook for delivering meals while their newborn was in the NICU.
Now the owners are formally acting on their business plan by launching Dine Out/Give Back Monday, which donates 10 percent of sales to a different organization almost every week from 4-10 p.m.
The Washburn High School Student Council has packed the restaurant to raise money to purchase a reusable water bottle for every student. Other beneficiaries included Full Cycle and the Minneapolis Youth Baseball Association. At least seven customers recommended a benefit for Urban Arts Academy, which creates youth art programs and recently received a Bush Foundation grant to help reach low-income families of color.
“This organization is killing it and I didn’t even know it existed,” Bray said. “It’s really interesting to find out about organizations.”
The following Dine Out/Give Back nights are on the calendar. Aug. 10: The Healy Project, a group that advocates for historic home preservation. Aug. 24: Brewing a Better Forest, featuring a 612Brew tap takeover. (612Brew offers a free beer to anyone who adopts and waters a tree through Brewing a Better Forest.)